Where AI x Ecommerce
Takes Shape in APAC
Returns September 2026 in Saigon. A curated AI ecommerce summit for the founders, operators, and builders shaping APAC's next chapter.
Thursday, September 17, 2026
New World Saigon Hotel, HCMC, Vietnam
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The room opens soon. Be first in line.
How ShopX 2025 Set the Stage
250+ operators · 18 speakers · 17 sponsors · 6 media partners — all in one Hanoi ballroom.
Where APAC Commerce Teams
Source, Build, and Partner
ShopX brings the whole APAC Shopify ecosystem into one room: brands, agencies, app partners, strategic platforms, and sourcing partners.
01 · LEARN
Learn from Industry Leaders
Gain practical insights from the people shaping the future of AI commerce.
Practical AI insights
Proven BFCM playbooks
Actionable strategies
02 · BUILD
Build Practical AI Workflows
Put ideas into action and create AI solutions you can use in your business.
Hands-on AI Buildathon
Expert-led collaboration
Working AI solutions
03 · CONNECT
Grow Your Network Across APAC
Meet the people and partners driving the next wave of ecommerce across APAC.
Curated networking
Cross-border partnerships
New business opportunities
Founders, Operators and Builders,
No Course-selling Gurus
16+ speakers and moderators who bring real data and scars to the stage.
Chris Koh
Founder @ GemPages · 100K+ stores
Arvind Subramanian
Advisor @ ShopOS
Alex Fedotoff
Chairman @ D2C Brands | Gethookd
Adam Pearce
Co-founder & CEO @ Blend Commerce
Ethan Nguyen
CTO @ Pengu Studio
Mechelle Carpio
Founder @ Fearless Orange
Steve Miguel
Ecommerce Coach @ EcomCapital
Jessica Bong
Founder @ Soodo
Frankie Xue
Sr. Manager, Consumer @ AppLovin
Sam Nguyen
CEO @ Avada
Namra Deka
Staff Partner Manager @ Shopify
Stefan Chiriacescu
Co-founder & CEO @ Ecommerce Today
Lucas Song
CEO APAC @ FFOrder
Son Le
Ambassador @ Codex | OpenAI
Murat Kaya
Director of Partnership @ Shopney
Tracy Vu
Head of Sales and Partnership @ Printbelle
Tung Mark
COO @ Easify
Xavier Lee
CEO @ Jumpstart Commerce
Alex Liu
GM @ Seel AI BU
Pu Zong
Sr. Manager, Revenue Strategy &
Operations, SEA @ AirWallex
Bony Ghadiya
Founder & CEO @ More Than Scaling
Martin Do
Co-founder @ BettaMax
Louis Teo
Co-founder @ Ecom North
Lukas Trinh
Founder @ EFE Network
Tonny Zhong
CEO @ Loughborough Consultant
Chris Koh
Founder @ GemPages
Arvind Subramanian
Advisor @ ShopOS
Alex Fedotoff
Chairman @ D2C Brands | Gethookd
Ethan Nguyen
CTO @ Pengu Studio
Adam Pearce
Co-founder & CEO @ Blend Commerce
Mechelle Carpio
Founder @ Fearless Orange
Steve Miguel
Ecommerce Coach @ EcomCapital
Jessica Bong
Founder @ Soodo
Frankie Xue
Sr. Manager, Consumer @ AppLovin
Sam Nguyen
CEO @ Avada
Tung Mark
COO @ Easify
Stefan Chiriacescu
Co-founder & CEO @ Ecommerce Today
Lucas Song
CEO APAC @ FFOrder
Son Le
Ambassadors @ Codex | OpenAI
Murat Kaya
Director of Partnership @ Shopney
Tracy
Head of Sales and Partnership @ Printbelle
Namra Deka
Staff Partner Manager @ Shopify
Xavier Lee
CEO @ Jumpstart Commerce
Alex Liu
GM @ Seel AI BUGM @ Seel AI BU
Pu Zong
Sr. Manager, Revenue Strategy & Operations, SEA @ AirWallex
Bony Ghadiya
Founder & CEO @ More Than Scaling
Martin Do
Co-founder @ BettaMax
Lukas Trinh
Founder @ EFE Network
Louis Teo
CEO @ Jumpstart Commerce
Tonny Zhong
CEO @ Loughborough Consultant
From Keynotes to Practical Workflow
Built by Teams Who Know APAC Ecommerce
From the Inside
Spend the day learning from industry leaders, building with AI, and connecting with the
Shopify ecosystem.
☀️ Morning
09:00 - 9:30
ALL
Check-in & Experience Booths
Badge pickup, coffee, and experience booths from ShopX partners: AI demo, canton fair, etc.
09:30 - 9:40
ALL
Welcome Note
State of Ecom and what to expect from ShopX 2026
9:40 - 10:25
PANEL 1
The BFCM 2026 Playbook
What top D2C brands are spending, testing and shipping before Black Friday and where CRO goes after it.
10:25 - 10:55
PANEL 2
Agentic Ecommerce
AI agents are moving into discovery, checkout and store ops, what Sidekick and MCPs actually change for merchants.
10:55 - 11:30
PANEL 3
AI-Powered POD
From ad click to landing page to post-purchase, building a funnel that adapts to each shopper.
11:30 - 12:05
PANEL 4
Inside China Ecommerce
What makes China's ecommerce machine move so fast and how APAC sellers can plug into it.
🌤️ Afternoon
13:30 - 14:10
PANEL 5
AI & Funnel Marketing
Explore how leading brands use AI across the full conversion funnel, from acquisition and CRO to retention, with real-world cases.
14:15 - 16:30
BUILDATHON
AI Buildathon
Join a team, learn from AI mentors, and build a ready-to-use workflow you can apply to your store the next day. Join ShopX Buildathon
14:15 - 16:00
AI Mentor
AI Mentor Tables
Get 1:1 guidance from AI and ecommerce experts to discuss challenges, ideas, and real-world opportunities.
16:30 - 17:00
ALL
Awards & Wrap-up
Choose Your AI Workflow. Build Something Real.
Build, demo, learn alongside leading experts, and take home a ready-to-use AI workflow to adapt to your store.
01
User Generated
Turn product data into scroll-stopping short-form videos with AI.
02
Creative Flow
Automate the journey from product data to ready-to-launch ad creatives.
03
CS Workflow
Build an AI support workflow that resolves customer questions at scale.
04
POD Workflow
Set up a complete, ready-to-sell POD store in under 30 minutes.
05
Retention Workflow
Build an AI workflow that brings customers back and drives repeat sales.
06
Chargeback & Fraud Prevention
Flag risky orders early and reduce preventable chargebacks with AI.
07
Offer Engine
Turn product and customer data into personalized offers that convert.
∞
Open Track
Bring your own store challenge and build a practical AI solution.
Be In The Room,
Then Reach The Region
AI ecommerce is moving fast. Join the room where APAC sellers, operators, and partners turn the shift into real growth ideas.
Six Roles. One Curated Room.
Every seat is intentional. Each role gets a different answer to the same question - what does AI in ecommerce actually look like for me?
01
MERCHANTS & OPERATORS
For Sellers Who Want AI to Actually Ship Work
02
AGENCIES
Pipeline Built in Person
03
APPS & SAAS
Demo Time with Buyers
04
AI BUILDERS
Live Feedback Loop
05
MEDIA
Document the Moment
06
COMMUNITY
Co-brand the Conversation
ShopX 2026 Connects The Whole Region
Cross-border in Asia isn't one country - it's a chain. ShopX brings every link into the same room for one day.
OPERATE
Vietnam
Home of many of Shopify's top-grossing apps and a dense operator community. The host node.
BUILD & FUND
India
D2C founders, top Shopify app builders and platforms like ShopOS, one of APAC's fastest-growing ecosystems.
OPERATE
SE Asia
TikTok-first dropshippers and micro-brands from SG, MY, ID, PH, TH scaling across borders.
SELL
Australia
A mature DTC market, where you prove a brand can win in the West.
SOURCE
Meet suppliers from China, by category
Meet factories, suppliers, and fulfillment partners from Shenzhen, Guangzhou, and Yiwu, just 2–4 hours from Saigon. Discuss MOQ, branding, private label, and 5–7 day global fulfillment face to face.
Sourcing & Fulfillment Partner:
SCALE
SE Asia
TikTok-first dropshippers and micro-brands from SG, MY, ID, PH, TH scaling across borders.
SOURCE
Meet suppliers from China, by category
Meet factories, suppliers, and fulfillment partners from Shenzhen, Guangzhou, and Yiwu, just 2–4 hours from Saigon. Discuss MOQ, branding, private label, and 5–7 day global fulfillment face to face.
Sourcing & Fulfillment Partner:
BUILD & FUND
India
D2C founders, top Shopify app builders and platforms like ShopOS, one of APAC's fastest-growing ecosystems.
OPERATE
Vietnam
Home of many of Shopify's top-grossing apps and a dense operator community. The host node.
SELL
Australia
A mature DTC market, where you prove a brand can win in the West.
Built by Teams Who Know
APAC Ecommerce From the Inside
ShopX is hosted by GemPages and co-organized with the ecosystem, not professional event runners. These are the teams behind the room.
Built by Teams Who Know APAC Ecommerce
From the Inside
Built by Teams Who Know
APAC Ecommerce From the Inside
Built by Teams Who Know APAC Ecommerce
From the Inside
ShopX is hosted by GemPages and co-organized with the ecosystem, not professional event runners. These are the teams behind the room.
Meet the Sponsors of ShopX 2026
A growing lineup of companies helping shape the conversations, experiences, and connections at ShopX 2026.
Title Sponsors
Gold Sponsors
Experience Sponsors
Supporters
Presenting Partner
Media Partners
More Than a One-Day Event. Be Part of ShopX Network.
Our partner doesn't end when the event does. We build trust, connect, and continue creating long-term value all around APAC and Globally.
Saigon: The Growth Hub of APAC Commerce
Fast-moving sellers, strong operator communities, and a growing Shopify ecosystem make Saigon the right place to host the next ecommerce summit, powered by AI.
Easy to Fly In
Vietnam’s e-visa helps make the trip easier for APAC and international attendees.
A Market Ready to Rise
A central meeting point for founders, sellers, agencies, and partners flying in for ShopX.
Where Commerce and Technology Converge
Saigon brings brands, agencies, SaaS platforms, and AI builders into one fast-moving ecosystem—making it the right place to explore how the next generation of ecommerce will be built across APAC.
Saigon Is Closer Than You Think
SG
Singapore
2h 5m
TH
Bangkok
1h 35m
MY
Kuala Lumpur
1h 55m
PH
Manila
2h 50m
HK
Hong Kong
2h 45m
CN
Shenzhen / GZ
3h 00m
ID
Jakarta
3h 20m
IN
Mumbai
5h 30m
BEYOND THE SUMMIT
Side Activities That Make It
A Trip Worth Taking
Side Activities That Make It A Trip Worth Taking
Every seat is intentional. Each role gets a different answer to the same question - what does AI in ecommerce actually look like for me?
SEP 16 | WELCOME TO SAIGON
Saigon Bus Tour
Explore Saigon, meet fellow operations, and start conversations before event day.
SEP 16 | PRE-EVENT
Private Founder Dinner
An exclusive dinner to connect with founders, speakers, and sponsors before ShopX begins.
SEP 17 | EVENT-DAY
After-event Party
An evening where conversations continue and lasting partnerships begin.
SEP 18 | RETURN FROM 2025
Pickleball Champion
Where friendly competition brings the ecommerce community closer together.
FREQUENTLY ASKED
Everything To Know Before You Join
When and where will ShopX 2026 take place?
ShopX 2026 will take place on September 17, 2026, at New World Saigon Hotel in Ho Chi Minh City, Vietnam. The summit is designed as an APAC-focused AI e-commerce room for sellers, operators, agencies, SaaS teams, AI builders, media, and community leaders.
Who should attend ShopX?
ShopX 2026 is a curated summit for those who are looking for a practical AI e-commerce workflows, real operator conversations, and high-quality regional networking across APAC.
Do I need a visa to attend ShopX in Vietnam?
Many international attendees can apply for Vietnam’s e-visa online, with options available for single or multiple entries depending on passport and travel needs. We recommend checking the official Vietnam e-visa portal before booking your trip. Once your ticket is confirmed, can provide an invitation letter on request.
How long does it take to fly to Saigon?
Saigon is well connected to major APAC hubs, with short direct flights from cities such as Bangkok, Kuala Lumpur, Singapore, Hong Kong, Manila, Shenzhen, Guangzhou, and Jakarta. For many regional attendees, the trip is short enough for a focused 2-night business stay.
What is the typical cost to attend?
Saigon is one of the most cost-efficient cities in APAC for a business trip. Compared with attending a similar e-commerce event in Singapore, the biggest saving is usually accommodation: a comfortable 4-star stay in Saigon is typically much easier to budget for than staying in Singapore for the same number of nights.
What language will ShopX 2026 run in?
The main program will run in English. Mandarin and Vietnamese support may be available for selected keynotes, Q&A, or networking moments depending on attendee needs. If you need language support, please flag it in the registration or waitlist form so the team can plan accordingly.
Will sessions be recorded?
Several stage sessions are recorded, and the event recap is shared afterward. However, workshops, private networking, sponsor meetings, and curated room conversations are designed to be in-person only, so the best value comes from being there live.
What should I wear?
Smart casual is perfect. ShopX is a working e-commerce summit, so come ready to learn, demo, and network instead of dressing for a formal one. Saigon in September is warm and humid, with possible afternoon rain, so light layers and comfortable shoes are recommended.
Be In The Room,
Then Reach The Region
The next wave of AI ecommerce is already forming. Join the waitlist for early updates on speakers, agenda, tickets, and partner announcements.
© 2026 ShopX. The AI-Native Ecommerce Summit in APAC.
Saigon · September 2026 · ShopX is an event series by GemCommerce.