SHOPX 2026 · AI-NATIVE ECOMMERCE SUMMIT
Where AI x Ecommerce
Takes Shape in APAC
Returns September 2026 in Saigon. A curated AI ecommerce summit for the founders, operators, and builders shaping APAC's next chapter.
Thursday, September 17, 2026
New World Saigon Hotel, HCMC, Vietnam
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Claim your Early Bird ticket and be first in line.
How ShopX 2025 Set the Stage
250+ operators · 18 speakers · 17 sponsors · 6 media partners — co- organized with PushOwl, in one Hanoi ballroom.
Same curation bar for 2026, sharper focus on AI workflows.
Where APAC Commerce Teams
Source, Build, and Partner
ShopX brings the whole APAC Shopify ecosystem into one room: brands, agencies, app partners, strategic platforms, and sourcing partners.
01 · LEARN
Learn from Industry Leaders
Gain practical insights from the people shaping the future of AI commerce.
Practical AI insights
Proven BFCM playbooks
Actionable strategies
02 · BUILD
Build Practical AI Workflows
Put ideas into action and create AI solutions you can use in your business.
Hands-on AI Buildathon
Expert-led collaboration
Working AI solutions
03 · CONNECT
Grow Your Network Across APAC
Meet the people and partners driving the next wave of ecommerce across APAC.
Curated networking
Cross-border partnerships
New business opportunities
Founders, Operators and Builders,
No Course-selling Gurus
16+ speakers and moderators who bring real data and scars to the stage.
Chris Koh
Founder @ GemPages · 100K+ stores
Host
Arvind Subramanian
Advisor @ ShopOS
Host
Alex Fedotoff
Chairman @ D2C Brands | Gethookd
Hero Speaker
Speaker
Lucas Song
CEO APAC @ FFOrder
Adam Pearce
Co-founder & CEO @ Blend Commerce
Speaker
Mechelle Carpio
Founder @ Fearless Orange
Moderator
Steve Miguel
Ecommerce Coach @ EcomCapital
Speaker
Jessica Bong
Founder @ Soodo
Moderator
Full Lineup Updating...
More speakers and industry experts will be announced soon.
From Keynotes to Practical Workflow
Built by Teams Who Know APAC Ecommerce
From the Inside
Spend the day learning from industry leaders, building with AI, and connecting with the
Shopify ecosystem.
Morning
Afternoon
Evening
09:00
ALL
Check-in & Experience booths
Badge pickup, coffee, and experience booths from ShopX partners: AI demo, canton fair, etc.
09:30
ALL
Welcome Note
State of Ecom and what to expect from ShopX 2026
9:45
KEYNOTE
Playbooks Used by 8–9 Figure DTC Brands
Inside the systems that drive repeatable revenue, and how they’re evolving with AI.
10:15
PANEL 1
Agentic Commerce
How AI agents will discover, decide, and buy for customers, and actions that merchants should take.
10:45
PANEL 2
Full-funnel AI Playbook
From research to full funnel for BFCM peaks for ads, storefront, CRO, and retention marketing
11:15
PANEL 3
Personal OS for Apps, Agencies, and DTC brands
Full playbook designed for services and SaaS
12:00
Lunch
13:15
BUILD
Buildathon kickoff
13:30
BUILD
Sprint 1-2 | 6 tracks in parallel
14:00
BUILD
Sprint 3-4 | integrate + polish
16:00
ALL
Demo Expo + Judging
16:40
ALL
Awards | Best Workflow + Best Output of each track
17:00
ALL
Wrap-up & closing
Evening
VIP
Cocktail + Founder dinner (optional)
Speakers + sponsors + select attendees. Most cross-border partnerships are born here.
Choose Your AI Workflow. Build Something Real.
6 teams. 2 AI workflow clusters. 1 afternoon to build, demo, and learn alongside leading AI and Shopify partners.
5 TRACKS
AI App Sprint
Build end-to-end AI solution packages for real ecommerce challenges.
Market Research
Turn market data into opportunities with an AI research solution.
Product Offer
Shape the insights to validated & high-converting offers.
Store Migration
Migrate, optimize, and relaunch with an AI-powered workflow.
Operations Management
Connect key workflows for streamlined the whole operations.
Agent Customer Support
Complete the package with a scalable AI support system.
4 TRACKS
Build AI Workflow with Hermes
Build all-in-one AI workflow for complex ecommerce processes.
Storefront & CRO
Connect storefront creation, testing, and CRO optimization.
Creative & UGC
Automate the flow from product data to ready-to-use creatives.
POD Studio
Link design, product creation, and publishing in one click.
Agentic Ops
Orchestrate connected systems across daily ecommerce operations.
Six roles. One curated room.
Every seat is intentional. Each role gets a different answer to the same question - what does AI in ecommerce actually look like for me?
APPS & SAAS
Demo time with buyers
Direct face time with merchants re-evaluating their AI stack for Q4 and 2027.
AI BUILDERS
Live feedback loop
Test your workflow against real merchants — the feedback no PMM survey gives you.
MEDIA
Document the moment
The APAC AI ecommerce moment needs press. Speaker quotes, recap content, co-bylines.
COMMUNITY
Co-brand the conversation
Bring your audience into the room. Co-create recap content, speaker quotes, replays.
MERCHANTS & OPERATORS
For sellers who want AI to actually ship work
Walk out with an AI vendor shortlist done, 3–5 workflows you can ship Monday, and a network of peers ahead of BFCM. Built for Shopify and ecommerce teams shipping at scale.
AGENCIES
Pipeline built in person
Two days with brand decision-makers, not gatekeepers. Real introductions, structured booth time.
ShopX 2026 Connects The Whole Region
Cross-border in Asia isn't one country - it's a chain. ShopX brings every link into the same room for one day.
OPERATE
Vietnam
Home of many of Shopify's top-grossing apps and a dense operator community. The host node.
BUILD & FUND
India
D2C founders, top Shopify app builders and platforms like ShopOS, one of APAC's fastest-growing ecosystems.
SCALE
SE Asia
TikTok-first dropshippers and micro-brands from SG, MY, ID, PH, TH scaling across borders.
SELL
Australia
A mature DTC market, where you prove a brand can win in the West.
SOURCE
Meet Suppliers from China, by Category
Meet factories, suppliers, and fulfillment partners from Shenzhen, Guangzhou, and Yiwu, just 2–4 hours from Saigon. Discuss MOQ, branding, private label, and 5–7 day global fulfillment face to face.
Fashion & apparel
Home & living
Fitness & outdoor
Baby & kids
Beauty & personal care
Electronics & gadgets
Pet
Gifting & seasonal
Sourcing & Fulfillment Partner:
Be in the room,
Then Reach The Region
AI ecommerce is moving fast. Join the room where APAC sellers, operators, and partners turn the shift into real growth ideas.
Built by Teams Who Know
APAC Ecommerce From the Inside
Built by Teams Who Know APAC Ecommerce
From the Inside
ShopX is hosted by GemPages and co-organized with the ecosystem, not professional event runners. These are the teams behind the room.
Meet the Sponsors of ShopX 2026
A growing lineup of companies helping shape the conversations, experiences, and connections at ShopX 2026.
Title Sponsors
Gold Sponsors
Supporters
Media Partners
More than a one-day event. Be part of ShopX Network.
Our partner doesn't end when the event does. We build trust, connect, and continue creating long-term value all around APAC and Globally.
Saigon: The Growth Hub of APAC Commerce
Fast-moving sellers, strong operator communities, and a growing Shopify ecosystem make Saigon the right place to host the next ecommerce summit, powered by AI.
Easy to Fly In
Vietnam’s e-visa helps make the trip easier for APAC and international attendees.
A Market Ready to Rise
A central meeting point for founders, sellers, agencies, and partners flying in for ShopX.
Where Commerce and Technology Converge
Saigon brings brands, agencies, SaaS platforms, and AI builders into one fast-moving ecosystem—making it the right place to explore how the next generation of ecommerce will be built across APAC.
FLIGHT TIMES → SGN
Saigon Is Closer Than You Think
SG
Singapore
2h 5m
TH
Bangkok
1h 35m
MY
Kuala Lumpur
1h 55m
PH
Manila
2h 50m
HK
Hong Kong
2h 45m
CN
Shenzhen / GZ
3h 00m
ID
Jakarta
3h 20m
IN
Mumbai
5h 30m
BEYOND THE SUMMIT
Side Activities That Make It
A Trip Worth Taking
Built by Teams Who Know APAC Ecommerce
From the Inside
Every seat is intentional. Each role gets a different answer to the same question - what does AI in ecommerce actually look like for me?
CITY
Saigon Bus Tour
See the city on an open-top ride with fellow operators.
BUI VIEN STREET
Commerce Walk
A guided walk through Saigon's most electric street.
RETURNING FROM 2025
Pickleball Champion
The networking signature that birthed cross-border partnerships.
INVITE ONLY
Private Founder Dinner
Speakers, sponsors and select attendees. Where most partnerships begin.
FREQUENTLY ASKED
Everything To Know Before You Join
How does the ShopX 2026 waitlist work?
Joining the waitlist is free and takes around 2 minutes. Waitlist members get first access to Early Bird tickets, speaker announcements, agenda previews, and selected partner updates before the public launch. There is no auto-charge — you will receive an invitation to claim your ticket once applications open.
When do tickets open, and how can I get an Early Bird ticket?
The ShopX 2026 waitlist closes on July 6, 2026. By joining the waitlist, you get the very first chance to claim an Early Bird ticket and secure one of the first slots to attend the event.
A limited number of Early Bird tickets will be available with a 100% discount, making them free for selected waitlist members. Once the Early Bird phase ends, Standard tickets will open for public purchase at the regular price.
When and where will ShopX 2026 take place?
ShopX 2026 will take place on September 17, 2026, at New World Saigon Hotel in Ho Chi Minh City, Vietnam. The summit is designed as an APAC-focused AI e-commerce room for sellers, operators, agencies, SaaS teams, AI builders, media, and community leaders.
Who should attend ShopX 2026?
ShopX 2026 is built for e-commerce founders, Shopify merchants, heads of e-commerce, growth operators, agencies, SaaS partners, AI builders, and community leaders across APAC. The room is curated for people who want practical AI e-commerce workflows, real operator conversations, and high-quality regional networking — not generic AI theory.
Do I need a visa to attend ShopX 2026 in Vietnam?
Many international attendees can apply for Vietnam’s e-visa online, with options available for single or multiple entries depending on passport and travel needs. We recommend checking the official Vietnam e-visa portal before booking your trip. Once your ticket is confirmed, the ShopX team can provide an invitation letter on request.
How easy is it to fly to Saigon from APAC?
Saigon is well connected to major APAC hubs, with short direct flights from cities such as Bangkok, Kuala Lumpur, Singapore, Hong Kong, Manila, Shenzhen, Guangzhou, and Jakarta. For many regional attendees, the trip is short enough for a focused 2–3 night business stay without turning it into a full-week travel commitment.
What is the typical cost to attend from APAC?
Saigon is one of the more cost-efficient cities in APAC for a business trip. Compared with attending a similar e-commerce event in Singapore, the biggest saving is usually accommodation: a comfortable 4-star stay in Saigon is typically much easier to budget for than staying in Singapore for the same number of nights.
What language will the program run in?
The main program will run in English. Mandarin and Vietnamese support may be available for selected keynotes, Q&A, or networking moments depending on attendee needs. If you need language support, please flag it in the registration or waitlist form so the team can plan accordingly.
Will sessions be recorded?
Selected stage sessions are expected to be recorded and shared after the event where speaker permissions allow. However, workshops, private networking, sponsor meetings, and curated room conversations are designed to be in-person only, so the best value comes from being there live.
What should I wear?
Smart casual is perfect. ShopX is a working e-commerce summit, so come ready to learn, demo, and network — not to dress for a formal gala. Saigon in September is warm and humid with possible afternoon rain, so light layers and comfortable shoes are recommended.
Be in the room,
Then Reach The Region
The next wave of AI ecommerce is already forming. Join the waitlist for early updates on speakers, agenda, tickets, and partner announcements.
© 2026 ShopX. The AI-Native Ecommerce Summit in APAC.
Saigon · September 2026 · ShopX is an event series by GemCommerce.