SHOPX 2026 · AI-NATIVE ECOMMERCE SUMMIT
Where AI x Ecommerce
Takes Shape in APAC
Returns September 2026 in Saigon. A curated AI Ecommerce summit for the founders, operators, and builders shaping APAC's next chapter. Early Bird tickets are now available.
Thursday, September 17, 2026
New World Saigon Hotel, HCMC, Vietnam
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Claim your Early Bird ticket and be first in line.
THE STORY SO FAR
From a Packed Room To a Bigger Stage
ShopX started as a gathering for ecommerce builders. In 2026, we return with a sharper focus: how AI is changing the way brands grow, operate, and scale.
01
2025
CRO SUMMIT · HANOI
The first ShopX room was packed
ShopX 2025 packed a Hanoi ballroom with operators, agencies, and ecosystem partners around one focus: CRO and retention.
250+
ATTENDEES
18
SPEAKERS
17
SPONSORS
6
MEDIA PARTNERS
02
2026
AI SUMMIT · SAIGON
AI enters the ecommerce room
This year shifts the lens to AI ecommerce - live demos of the workflows top APAC brands are actually deploying.
Sep 2026
WHEN
Saigon
WHERE
Open
WAITLIST
TRUSTED BY 17 SPONSORS + 6 MEDIA PARTNERS AT SHOPX 2025 · CO-ORG WITH PUSHOWL
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INSIDE 2025 · WATCH IT BACK
How ShopX 2025 Set the Stage
250+ operators · 18 speakers · 17 sponsors · 6 media partners — co- organized with PushOwl, in one Hanoi ballroom.
Same curation bar for 2026, sharper focus on AI workflows.
MEET THE ORGANIZERS
Built by Teams Who Know
APAC Ecommerce From the Inside
Built by Teams Who Know APAC Ecommerce
From the Inside
ShopX 2026 is bringing together product, growth, and operator-side experience across Shopify, SaaS, agency, and Ecommerce communities across APAC.
ORGANIZER · HOST
Trusted by 80,000+ Shopify brands across 150+ markets. GemPages turns page-building, CRO, and AI into measurable revenue for e-commerce teams.
100K+
USERS
1K+
SHOPIFY PLUS
4.9★
REVIEWS
CO-ORGANIZER
EFE Network
Leading Ecosystem Cross-border E-commerce
EFE Network connects Vietnamese sellers, CBE operators, founders, and ecosystem partners through trusted content, education, community events, and curated opportunities to grow across global e-commerce markets.
10+
CITIES
10+
MEMBERS
200+
PARTNERS
CO-HOST
ShopOS
AI Agents Platform for Ecommerce and DTC brands
ShopOS is one surface for your AI agents and human experts to run all brand operations. Say bye to the busywork and start getting the real outcome.
100+
SPACES
99%
COST SAVING
2
SET UP
CO-HOST
Pengu Studio
AI-Powered Platform for POD Sellers
From idea generation to design, mockup, listing content, and automation, Pengu gives sellers a faster way to launch more products with less manual work.
100+
DESIGN
GENERATED
10K+
PRODUCT
5
FROM IDEAS
TO LISTING
WHAT’S INSIDE
A Practical AI Ecommerce Summit for APAC Operators
No vague AI hype. This year, ShopX focuses on real workflows, real use cases, and real decisions ecommerce teams need to make next.
AI Workflow You Can Apply
See how leading teams apply AI across store building, content, campaigns, analytics, and daily operations.
Meet the People Building APAC Ecommerce
Connect with founders, sellers, agencies, SaaS teams, and platform partners shaping the next stage of e-commerce growth.
Product & Partner Showcase
See how leading teams apply AI across store building, content, campaigns, analytics, and daily operations.
Leave With Ideas You Can Run
Walk away with sharper playbooks for growth, conversion, store experience, and AI-native execution.
WHO'S IN THE ROOM
Six roles. One curated room.
Every seat is intentional. Each role gets a different answer to the same question - what does AI in ecommerce actually look like for me?
APPS & SAAS
Demo time with buyers
Direct face time with merchants re-evaluating their AI stack for Q4 and 2027.
AI BUILDERS
Live feedback loop
Test your workflow against real merchants — the feedback no PMM survey gives you.
MEDIA
Document the moment
The APAC AI ecommerce moment needs press. Speaker quotes, recap content, co-bylines.
COMMUNITY
Co-brand the conversation
Bring your audience into the room. Co-create recap content, speaker quotes, replays.
MERCHANTS & OPERATORS
For sellers who want AI to actually ship work
Walk out with an AI vendor shortlist done, 3–5 workflows you can ship Monday, and a network of peers ahead of BFCM. Built for Shopify and ecommerce teams shipping at scale.
AGENCIES
Pipeline built in person
Two days with brand decision-makers, not gatekeepers. Real introductions, structured booth time.
WHY SAIGON · APAC'S MEETING POINT
Saigon: The Next Ecommerce Hotspot in APAC
Fast-moving sellers, strong operator communities, and a growing Shopify ecosystem make Saigon the right place to host the next AI ecommerce summit.
Easy to Fly In
Vietnam’s e-visa helps make the trip easier for APAC and international attendees.
Built for APAC Networking
A central meeting point for founders, sellers, agencies, and partners flying in for ShopX.
EN-led English Program
All sessions in English. Vietnamese & Mandarin interpretation available for Q&A and networking on request.
Close To After-event Spots
Stay close to where the real conversations continue after the summit.
FLIGHT TIMES → SGN
Saigon Is Closer Than You Think
SG
Singapore
2h 5m
TH
Bangkok
1h 35m
MY
Kuala Lumpur
1h 55m
PH
Manila
2h 50m
HK
Hong Kong
2h 45m
CN
Shenzhen / GZ
3h 00m
ID
Jakarta
3h 20m
IN
Mumbai
5h 30m
SHOPX 2026 · AI-NATIVE ECOMMERCE SUMMIT
Be in the room.
AI Ecommerce is moving fast. Join the room where APAC sellers, operators, and partners turn the shift into real growth ideas.
FREQUENTLY ASKED
Everything To Know Before You Join
Fast-moving sellers, strong operator communities, and a growing Shopify ecosystem make Saigon the right place to host the next AI ecommerce summit.
How does the ShopX 2026 waitlist work?
Joining the waitlist is free and takes around 2 minutes. Waitlist members get first access to Early Bird tickets, speaker announcements, agenda previews, and selected partner updates before the public launch. There is no auto-charge — you will receive an invitation to claim your ticket once applications open.
When do tickets open, and how can I get an Early Bird ticket?
The ShopX 2026 waitlist closes on July 6, 2026. By joining the waitlist, you get the very first chance to claim an Early Bird ticket and secure one of the first slots to attend the event.
A limited number of Early Bird tickets will be available with a 100% discount, making them free for selected waitlist members. Once the Early Bird phase ends, Standard tickets will open for public purchase at the regular price.
When and where will ShopX 2026 take place?
ShopX 2026 will take place on September 17, 2026, at New World Saigon Hotel in Ho Chi Minh City, Vietnam. The summit is designed as an APAC-focused AI e-commerce room for sellers, operators, agencies, SaaS teams, AI builders, media, and community leaders.
Who should attend ShopX 2026?
ShopX 2026 is built for e-commerce founders, Shopify merchants, heads of e-commerce, growth operators, agencies, SaaS partners, AI builders, and community leaders across APAC. The room is curated for people who want practical AI e-commerce workflows, real operator conversations, and high-quality regional networking — not generic AI theory.
Do I need a visa to attend ShopX 2026 in Vietnam?
Many international attendees can apply for Vietnam’s e-visa online, with options available for single or multiple entries depending on passport and travel needs. We recommend checking the official Vietnam e-visa portal before booking your trip. Once your ticket is confirmed, the ShopX team can provide an invitation letter on request.
How easy is it to fly to Saigon from APAC?
Saigon is well connected to major APAC hubs, with short direct flights from cities such as Bangkok, Kuala Lumpur, Singapore, Hong Kong, Manila, Shenzhen, Guangzhou, and Jakarta. For many regional attendees, the trip is short enough for a focused 2–3 night business stay without turning it into a full-week travel commitment.
What is the typical cost to attend from APAC?
Saigon is one of the more cost-efficient cities in APAC for a business trip. Compared with attending a similar e-commerce event in Singapore, the biggest saving is usually accommodation: a comfortable 4-star stay in Saigon is typically much easier to budget for than staying in Singapore for the same number of nights.
What language will the program run in?
The main program will run in English. Mandarin and Vietnamese support may be available for selected keynotes, Q&A, or networking moments depending on attendee needs. If you need language support, please flag it in the registration or waitlist form so the team can plan accordingly.
Will sessions be recorded?
Selected stage sessions are expected to be recorded and shared after the event where speaker permissions allow. However, workshops, private networking, sponsor meetings, and curated room conversations are designed to be in-person only, so the best value comes from being there live.
What should I wear?
Smart casual is perfect. ShopX is a working e-commerce summit, so come ready to learn, demo, and network — not to dress for a formal gala. Saigon in September is warm and humid with possible afternoon rain, so light layers and comfortable shoes are recommended.
Bring your brand into ShopX
ShopX is looking for selected sponsors, speakers, and co-hosts who can help APAC ecommerce teams learn, connect, and move faster with AI.
SHOPX 2026 · AI-NATIVE ECOMMERCE SUMMIT
Be in the room.
September 2026, Saigon.
AI Ecommerce is moving fast. Join the room where APAC sellers, operators, and partners turn the shift into real growth ideas.
© 2026 ShopX. The AI-Native Ecommerce Summit in APAC.
Saigon · September 2026 · ShopX is an event series by GemCommerce.